Search engine optimization (SEO) is the process of improving the ranking of a website on search engine results pages (SERPs). This can be a daunting task, as there are many factors that Google and other search engines consider when ranking websites. However, there are a number of little-known SEO tricks that you can use to give your website a big edge.
In this blog post, I will share 10 of these little-known SEO tricks. These tricks are not common knowledge, and they can help you to improve your website’s ranking without having to do a lot of extra work.
1. Optimize for featured snippets
Featured snippets are the short blurbs of text that appear at the top of some search engine results pages. They are a great way to get your website noticed, as they can increase your click-through rate (CTR).
To optimize for featured snippets, you need to identify the keywords that you want to rank for and then create content that is specifically designed to answer those keywords. Your content should be concise and to the point, and it should be formatted in a way that is easy for Google to understand.
2. Use internal linking
Internal linking is the process of linking to other pages on your website from your content. This helps to spread link juice around your website, which can improve the ranking of all of your pages.
To use internal linking effectively, you need to make sure that your links are relevant and targeted. Don’t just link to any old page on your website; make sure that the links are relevant to the content that you are linking from.
3. Get listed in local directories
If you have a local business, it is important to get listed in local directories. This will help your website to show up in local search results, which can drive more traffic to your business.
There are a number of local directories that you can get listed in, such as Google My Business, Yelp, and Bing Places for Business. Make sure that your listings are accurate and up-to-date, and include as much information as possible about your business.
4. Use social media
Social media is a great way to promote your website and improve your SEO. When you share your content on social media, you are increasing the chances that it will be seen by a wider audience. This can help to drive more traffic to your website, which can improve your ranking.
5. Build relationships with other websites
Building relationships with other websites can help you to get backlinks to your website. Backlinks are one of the most important factors that Google considers when ranking websites.
There are a number of ways to build relationships with other websites, such as guest blogging, commenting on other blogs, and participating in online forums.
6. Use long-tail keywords
Long-tail keywords are phrases that are made up of three or more words. They are less competitive than shorter keywords, which means that they are easier to rank for.
To use long-tail keywords effectively, you need to do your keyword research and identify the long-tail keywords that are relevant to your business. Once you have identified some long-tail keywords, you can create content that is specifically targeted to those keywords.
7. Optimize your website for mobile devices
More and more people are searching for information on their mobile devices. This means that it is important to make sure that your website is mobile-friendly.
There are a number of things you can do to make your website mobile-friendly, such as using a responsive design and making sure that your website loads quickly on mobile devices.
8. Use structured data
Structured data is a way of marking up your website’s content so that search engines can understand it better. This can help your website to appear in rich snippets, which can increase your CTR.
There are a number of ways to add structured data to your website, such as using schema.org markup.
9. Use video content
Video content is a great way to engage your audience and improve your SEO. Videos can help you to rank higher in search results, and they can also increase your CTR.
If you are looking for ways to improve your SEO, I recommend that you try some of these little-known tactics.